摘要
About the Role
Accountabilities
Digital culture
- Cultivate a strong digital and AI mindset across all BE&E and Marketing teams, identify opportunities to increase digital savviness
- Map and build relationships with key digital stakeholders in the market (eg. local innovation forums, conferences, etc.)
- Lead the digital upskilling of the organization and facilitate as needed in collaboration with learning and capabilities
AI & Digital innovation
- Translate internal simplification and business needs into digital/AI-driven opportunities
- Capitalize on external digital/AI trends and emerging technologies in the pharmaceutical and medical environment, to propose solutions that can support overall business growth across our business and TAs
Digital governance
- Develop and implement a comprehensive digital marketing roadmap (digital marketing channels, projects, measurement tools) tailored for BeLux, based on International and Western European Cluster (WEC) direction and priorities – align with BE&E objectives and cross-TA needs.
Digital Infrastructure
Be the platform expert and local-international SPOC for Marketing Tech and CRM systems
Be the technical expert on social media platforms
- Responsible for platform integration and readiness in local infrastructure
- Responsible for data compliance, IT security standards, troubleshooting, usage optimization, license management etc
- Act as bridge between business, IT, and external partners
Dashboards & Analytics
- Champion and enable data driven decision making across the business with insights from digital initiatives to enhance performance
- Establish and re-evaluate KPIs to measure the effectiveness of digital commercialization activities, in close collaboration with the OCE managers
- Integrate OCE metrics into company reporting structures, in collaboration with Data & Analytics team
- Supervise and further integrate the OCE metrics dashboards, in collaboration with Data & Analytics
- Own the website analytics tools for NVS platforms (ex NovartisPro, SFMC etc)
Job requirements
- BA or MA in business, marketing/digital marketing, communication or related field
- 5+ years experience within a mid-to-large size company, responsible for building and executing digital (marketing) strategies
- Understanding of and experience with digital marketing and sales technologies, such as CRM systems, Google Analytics, Social Media platforms, etc.
- Fluent in English
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
